#102·Phala Community Budget - H2 2024

Proponent: 41PLCEdup7XdUH4hsik4hyFoihDRYKfpN2K48jZH8ehL2tP2
Date: Jun 14, 2024
Requested Allocation: 1.43m $PHA

TL;DR

Proposal Purpose

This proposal seeks to secure funding to extend and enhance the Phala Network Ambassador Program for the second half of 2024. The allocated funds will be utilized to support and expand the ambassador community, which is integral to increasing brand awareness, fostering community engagement, and driving the adoption of Phala Network's products and ecosystem.

Background

Phala Ambassadors are enthusiastic community members who volunteer to assist Phala Network in marketing, community management, content creation, etc. and receiving $PHA as compensation for their efforts. As of June, 2024, the Phala Network Ambassador Program consists of 1 Head Ambassador, 8 Senior Ambassadors and 12 Ambassadors. These active 21 Ambassadors share a monthly token pool of 84,000 $PHA, distributed based on their performances.

Objectives

1. Expand the Ambassador Program: The current 21 Phala Ambassadors cover languages including Spanish, French, Italian, Portuguese, and more. To increase the number of Phala ambassadors is to cover more time zones and languages, ensuring Phala’s global representation and outreach.

2. Strengthen Community Engagement: Enhance community-building activities and events led by ambassadors to foster a more engaged and informed user base. Phala Ambassadors are set to represent Phala Network in 40 events in five important regions (North American, South American, Europe, Africa and APAC) in the second half of 2024.

3. Promote Brand Awareness: Elevate Phala Network's visibility and reputation within the web3 space through targeted ambassador-led initiatives. We aim to attract new Ambassador candidates from ecosystems that is outside of Polkadot to expand Phala’s brand outreach and impact.

To achieve these objectives, I request a total budget of 1.43m $PHA for the following uses:

• Community Building Initiatives - 0.13m $PHA
  1. Organize ambassador-led offline meetups and events
  2. Develop content and materials for educational and promotional purposes at these events.
  - Represent Phala in industrial-level events: 5,000 $PHA per event
  - Ambassador-led local meet-ups: 3,000 $PHA per event
  - Ambassador-led University meet-ups: 1,000 $PHA per event

• Ambassador Incentives and Rewards: 1.3m $PHA
  1. 84,000 $PHA for every 21 Ambassadors for their contributions in community engagement, marketing, content creation, business development and technology development.
  2. For every 5 new Ambassadors joining the program, an additional 21,000 $PHA will be added to the token pool
  3. Offer performance-based incentives to motive and retain top-performing ambassadors.
  - Additional Head Ambassador Reward per month: 4000 $PHA per month
  - Additional Senior Ambassador Reward: 2000 $PHA per month

Implementation Plan

• Recruitment
  1. Launch a global recruitment campaign to attract new ambassadors.
  2. Onboard KOLs as Phala Ambassadors for Content Creation.
• Training and Onboarding
  1. Conduct training sessions covering Phala Network’s vision, products, community engagement strategies, community management, event planning and organizing, business development, etc.
  2. Provide ambassadors with necessary tools and resources.
• Monitoring and Evaluation
  1. Assess the performance of Ambassadors on a monthly basis based on the Github reports submitted by the ambassadors.
  2. Provide constructive feedback on how to improve performance and additional support needed for success.
  3. Ambassadors will be evaluated every 3 months for possible delisting & promotion.

Community KPIs for H2 2024:

• To onboard 30 new Ambassadors;
• To have 40 ambassador-led events globally
  1. Industrial level events: 5
  2. Local meet-ups: 15
  3. University meet-ups: 20

Conclusion
By funding this proposal, the Phala Network community will directly benefit from a strengthened ambassador program, leading to greater brand visibility, enhanced community engagement, and increased adoption of Phala Network’s innovative AI solutions. We appreciate your consideration and support for this crucial initiative.